When I worked with clients on their Pinterest Strategy, I used to send them a questionnaire before starting work. This short questionnaire gave me information about clients’ Pinterest goals, their Brand, their Business and their Ideal Audience. Getting the answers to these questions meant I could set up clients’ accounts with purpose. And when you build your Blog’s Pinterest account with purpose, it’s far more likely to be successful.
As a Blogger, you know Pinterest is an amazing source of potential Traffic. But using Pinterest for your Blog isn’t as simple as pinning for yourself. It matters what you include in your profile, what pins you share and what Pinterest boards you have.
If Pinterest isn’t getting you the traffic it should do, maybe the problem is that your Pinterest boards aren’t attracting followers that will convert to Blog readers. In this blog post I’m sharing the four criteria for creating Pinterest boards that will grow your Blog Traffic.
(This post contains affiliate links. This means I make a commission if you make a purchase after clicking on one of my referral links.)
I’ve included examples of each criteria, plus some Pinterest board ideas, using a Mom Lifestyle Blogger (who makes money from affiliate links and Home Organisation Printables) as an example.
Know your Goals for your Pinterest Account
There are a number of different ways Pinterest can grow your Blog and Business. And the boards you create will vary depending on your primary Pinterest account goals. The goals for your Pinterest account will affect how you organise your boards and the types of boards you have.
Goal one: Generate Blog Traffic
If the aim of your Pinterest account is to generate traffic to your blog, your strategy would be based heavily around pinning as much of your own content as possible, while building up a valuable resource of niche specific content to attract the attention of your Ideal Audience.
Your Pinterest boards need to target Blog readers who are interested in the subjects you Blog about.
As a Mom Blogger, you might blog about kid friendly recipes and activities as well as budgeting, planning and organisation tips for busy Moms like you, and this would be reflected in the Pinterest boards you create.
Related Post: How to Increase Pinterest Traffic to your Blog
Goal Two: Grow your Email List
Getting Subscribers is a very specific aim and in this situation you would curate content relevant to your opt-ins and similar to the sort of content you send out for your Subscribers.
Mom Bloggers normally Blog about a pretty wide range of subjects. But the main purpose of your email list is to provide value and insights relating to your products and / or services. To attract potential subscribers to your Pinterest account, make sure you’re curating content related to your opt-ins.
Goal Three: Make Money
That’s what we’re all here for right! Three easy ways to make money on Pinterest are:
- Advertising your services and creating pins that link to your service packages on your Blog
- Linking pins to your product sales page and the opt-ins and blog posts that are the starting point for your sales funnels for your products
- Sharing pins that link directly to your affiliate partners and to blog posts that promote your affiliates. To attract buyers you need to show people that you are an expert, and how well you can solve their problems. Your Bio and Profile needs to include the type of services and/or products you offer, and your boards need to be information packed resources for the clients and customers you can help.
Goal Four: Build your Brand
In this situation, your selection of boards would be broader, to include more personal ones that give a sneak peak into the person behind the brand. Ideally, they should still be related to things that would also attract your ideal audience, but some totally personal ones are ok. Remember, though, that people can follow just one of your Pinterest boards, so if they’re following just your personal ones, they’re highly unlikely to ever become Blog readers. Which seems a little bit pointless when marketing your Blog.
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Pin for your Audience
Who is your ideal Blog reader? This is the question you need to ask yourself about absolutely everything related to your Blog anyway, but it’s super important on Pinterest, with it’s smart feed algorithm that behaves so much like a search engine.
Know your Audience Pathway
An Audience Pathway gets you thinking about how your audience will get from their first exploratory searches on Pinterest to your Blog and Products or Services.
There will be potential Blog readers on different stages of their journey to your Blog at different times. And your aim as a Pinterest marketer is to attract these potential clients at each stage:
The Problem Stage:
At this stage, your customers may not know that your solution even exists. All they know is they have a problem that they need to find an answer to. Our fictional Mom Blogger’s potential readers might be looking for meal inspiration for food their kids will actually eat, budget friendly activity ideas or easy DIY ideas for their home.
The Options Stage:
At this point our Mom Blogger’s new reader has pinned about a million recipes and activity ideas and is getting a little bit overwhelmed! She’s loving all the gorgeous food photos and the images of perfectly organised homes but isn’t convinced she’s the type of Mom who can be like that.
Now it’s time to introduce the idea of meal planning, and creating a budget, and how a command centre can help her.
The Solutions Stage:
At this point, our Mom Blogger’s reader is ready to improve her life. Now is the time she will be seeking out, and be ready to buy, products that can help her get organised and save money.
As a Blogger, this is where you should be sharing your affiliate links to your favourite products on your boards, links to your own products and your Blog posts with your best, actionable advice (that also include affiliate and product links)How to Choose the Right Pinterest Boards to Boost your Blog Traffic.... Click To Tweet
Share your Brand
When you know what your Ideal Audience are looking for, you need to know how to attract them. What is it about your Brand that means you’re perfect for your Audience? Show:
Your unique Knowledge & Skills
What are you particularly good at in your particular niche? Maybe it’s your epic budgeting skills, your creativity in the kitchen, or your perfect planning solutions. Whatever it is, create boards to show them off.
How well you relate to your Blog audience
Our example Mom Blogger knows her audience want help with running their homes and feeding their families on a budget. She knows her Blog readers aren’t about to spend money on a $50 planner or take their families out to eat once a week Which is why she pins things like free budget printables, thrifty meal plans and home DIYs using products from Target.
How your visual aesthetic will mesh with your Blog readers’
Save pins that are attractive to look at and use a design style and types of colours your audience will love. Keep your account looking cohesive with your brand colours in your board covers, profile picture and across some of your pins.
Name your Boards intentionally
Before you head over to Pinterest with your new clarity on your Goals, Customer & Brand, choose a selection of keywords to use in your account.
Keywords are simply the words you want to show up under when a Pinterest user does a search, or pins pins similar to yours. You need to tell Pinterest what you pin about so they know who’s feeds to include your pins in. And keywords is how you do it. You will use these keywords in your Pinterest board titles and descriptions.
Choose a couple of broader keywords to target Blog readers that are browsing for inspiration and ideas. Then get more specific with your keywords as you get more detailed with your niche topics.
Eg; our example Mom Blogger sells meal planning printables, so her broad niche Pinterest board would be Home Organisation, then she could narrow down to a Meal Planning board and then a Meal Planning Printables board. The important thing is she can pin a Blog post about her own printables to all 3 of these boards to attract the attention of Blog readers (and potential future buyers) in all the stages of the Audience Pathway.
Here are 12 Pinterest board ideas I came up with for our example Mom Blogger, by simply narrowing down 3 different Blog topics:
- Quick & Easy Recipes
- Meal Planning
- Healthy Kids Recipes
- Meal Planning Printables
- Saving Money
- Budgeting Tips
- Debt Management
- Budget Planning Printables
- Family Organisation
- Kitchen Organisation
- Kids Room Organisation
- Home Organisation Printables
So, a quick recap; the 4 criteria for optimising your Pinterest boards:
- Be clear on your goals for your Pinterest Account
- Create Boards for your Audience
- Showcase your Brand Specialities
- Use intentional Board titles
Time to Take Action: Audit the boards you have on your Pinterest account, using the 4 criteria I’ve listed and take action on what you discover. You may have to create new boards, delete boards or rename boards to optimise your Pinterest account for Blog Traffic.