There are tons of different strategies for growing Pinterest traffic to your Blog, varying from totally pointless ones like ‘change the descriptions of everything you pin’ (seriously, who has got the time for that?!) to controversial ones like the great Deleting Pins debate.
Pinterest has been my number one traffic referrer to my Blogs for more than 2 years. In that time I’ve experimented with lots of different strategies and tactics, and in this post, I’m sharing what works best for me.
(This post contains affiliate links. This means I make a commission if you make a purchase after clicking on one of my referral links.)
Optimise your Pinterest Account
Your Pinterest account is an extension to your Blog. Your boards, pins and profile need to be curated and written with your Ideal Target Audience in mind.
The aim is to make your profile and pins more visible in Pinterest Search and more likely to appear in the Smart Feed of your followers and users interested in the content you pin. When you pin the same topics as your Blog niche, you automatically attract your ideal audience to your pins and your Bog!
To optimise your Pinterest Account:
- Convert your account to a Business account to take advantage of Pinterest analytics and Rich Pins
- Verify your Blog to enable Rich Pins
- Have niche and audience specific boards
- Fill out your Bio and use keywords in your Name and Profile information
- Make sure you add your website to your Profile
- Write descriptive board titles that use keywords
- Always write a description for all of your boards. Remember to use your keywords in your board descriptions too.
Create a cohesive attractive look to your profile by paying attention to your Board Covers
Make sure your Blog is Pinterest Traffic Friendly
Your Blog has to be easy to pin from
Add a hovering ‘Pin It’ button to your images, social sharing buttons or ‘Pin it for later’ text or image links to encourage your current Blog readers to share your Blog posts on Pinterest.
You need to have ‘Pinterest Friendly’ images
You already know your images need to be vertical, but what else does a Blog image need to be successful on Pinterest? Make sure you:
- Take, or use, attractive, well lit, images.
- Add a compelling title that encourages browsers on Pinterest to click through to your Blog. Re-pins do not get you Blog traffic.
- Edit the alt tag of your image to auto generate an optimised Pin description
- Create more than one Blog title image per post, to maximise the number of Pinterest users that will be drawn to your pins.
Readers arriving on your Blog from Pinterest needs to have a positive experience
A lot of Bloggers miss this step. They concentrate on optimising their Pinterest profiles, making gorgeous pinnable images, pinning every day, but forget that the ultimate goal of all this Pinterest activity is to get readers to their Blogs. And then to keep readers on their Blogs and convert them to subscribers and buyers.
Maximise your Blog user experience by:
- Making sure your Blog is mobile friendly. Did you know that 75% of Pinterest daily traffic is from mobile devices? If your Blog isn’t optimised for mobile, 75% of the traffic coming from your pins isn’t going to get a good user experience when they visit! That’s a statistic that you NEED to take notice of if you want to use Pinterest to its full potential.
- Creating great content. Make your new readers want to stay on your Blog with well written, on-topic and informative Blog posts. Don’t promise something in your pin descriptions that you don’t deliver in your Blog posts.
Pin regularly and consistently
More Profile Activity = More Re-pins & More Traffic. Pinterest has been the number one referrer to my Blogs for over 2 years and I always notice an increase in Blog Traffic when I pin more often. Successful pinning isn’t just about pinning loads every day. You need to pin strategically:
Pinterest likes users who actually use the platform. Make a commitment to hop on Pinterest for just 10 minutes a day and pin as many pins as you can to your personal boards and your group boards.
Use a scheduler as well as pinning manually
Scheduling your pins will save you time and automate your pinning process, growing your Pinterest account and Blog traffic on autopilot.
Pin high quality content to niche relevant boards
Check pins before you re-pin them: Make sure they link to the correct Blog post and haven’t been stolen and redirected to some spam site, they aren’t broken links and that the content you’re linking to is helpful and valuable.
Contribute to Group Boards
Group boards are a top tactic to maximising your reach on Pinterest, because they put your pins in front of a whole new audience. They are especially useful if your Pinterest account is new and your own following is still small.
Time to take action: Not sure where to start? Start with your Blog and make sure it’s ready to be BFFs with Pinterest, then move on to optimising your Pinterest account and finally setting up a regular, consistent pinning routine.