When your goals for your Blog include making some money, you have to market your Blog. Even if you don’t monetise your Blog with your own products or services you are still ‘selling’ when you promote your sponsored posts and affiliate products.
The key to successful marketing is marketing to people who want to buy what you’re selling! Sounds pretty obvious doesn’t it?
As Bloggers we put a lot of time and effort into growing an audience, but if you’re not strategic about the Traffic you’re working hard to get, you may find yourself with a huge audience, but not a lot of income to show for it.
The mistake some Bloggers make is to fall into the trap of just shouting about your product to as many people as possible and hoping it reaches some people that want it. Which is a surefire way to leave yourself exhausted and miserable!
So what if you tried a different way? What if you marketed your products only to your target audience? Only to the people who really want and are going to love your products?
Creating your Ideal Audience Profile for your Blog will help you do just that….
What is an Ideal Audience Profile?
Maybe you’ve heard of an Ideal Audience Profile before, but what exactly is it?
It is an in depth look at your ideal customer. A detailed exploration of everything about them. And not just a vague ‘female, aged 25 – 40, with an average income of £50k’. I’m talking specific details. Of a single person. And then using that single person to represent your audience when you’re marketing your Blog and selling your products.
Why is an Ideal Audience Profile Effective?
It’s a weird concept isn’t it – creating an ideal audience of one! Even though, obviously, you want to sell to way more than one person.
It works because marketing to your ideal customer’s needs and struggles attracts the attention of real people whose needs can be fulfilled and struggles solved by your products. Your marketing becomes highly targeted and specific so you’re not wasting time trying to sell to people who just aren’t going to ever buy your products.
Here’s an example of how your audience affects your products – If I were to write an e-book about ‘how to feed your dog’, here’s 3 specific examples of how I could niche that book for three different audiences:
- ‘How to feed your Family Dog to keep his weight in check!’ – if my blog is for a Mum with toddlers
- ‘How to feed your Dog for maximum fitness levels’ – if my blog is for a climber who takes her dog up mountains with her
- ‘How to feed your dog an all natural raw diet’ – if my blog is for a dog owner who believes in natural, holistic health.
You can see how each of those 3 book titles talk directly to a specific audience, who will see the book title and say, “wow, that’s me, I need that book!” when they might scroll on past a generic ‘How to feed your Dog’ book”
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How do you create an Ideal Audience Avatar?
I am so glad you asked.
You can of course just write one, but I like to create a Customer Inspiration Board. It is a very similar process to creating a Brand Inspiration Board, but this time, you’re creating an Inspiration Board to represent your Ideal Audience Avatar. And it’s more fun than just filling out a worksheet!
What if you don’t have an Audience yet?
This exercise is easier if you already have an audience. Think about what you know about your favourite members of your audience; the ones that email you, that participate selflessly in your Facebook group, that have been excellent clients, that regularly buy (and advocate for) your products. If you’re not sure about the answers to some of your questions, reach out to these people directly and ask if they could fill out a survey, or just have a chat!
However, if you don’t have an audience, have managed to attract a less-than-ideal audience, or are changing your niche and ‘starting again’, it’s mostly guesswork. Educated guesswork!
Your Audience probably thinks a lot like you
Most Bloggers start a Blog to share their own experiences and knowledge, so generally, your audience is going to be similar to you. Which makes creating an Audience Avatar fairly easy! Answer the questions in the next section as the version of you before you knew what you do know. The you from a few years ago.
Draw inspiration from other Blogs in your niche
Study the questions that are asked in their Blog comments, the products they sell, or are affiliates for, which posts are most popular. Take notes of questions asked in Facebook groups about topics relevant to your niche. Who is asking these questions? Who is answering? Look on Google and Pinterest and see what common search terms come up for topics in your niche.
As you grow your Blog, you will get to know your actual audience better and can update your Ideal Audience Avatar accordingly.
How to Get inside your Ideal Audience’s heads?
You need to answer some questions about your Avatar before creating your Inspiration Board. Build up a picture of your Avatar like you might build a character for a book or film. Think about their personality and dreams and desires as well as what they look like, their lifestyle and how they behave.
Get really detailed about the bits that matter to your Blog niche. And collect some background info that you can use to attract their attention on Social Media, or to slip a relevant ‘inside joke’ into an email or blog post.
Here’s some useful questions to answer about your avatar:
Your Ideal Audience’s Character:
- Personality type (introvert / extrovert etc):
- What life / job / business changes are they hoping to make by visiting your blog / business website?
- Where are they now in their journey?
- Where do they want to be?
- What is holding them back from getting there (practical knowledge / fear of the unknown / insecurity etc)?
- How do they need to be helped? (encouraging / hand-holding or buttkicking / bootcamp style
How to reach them:
- Their favourite social media
- How are they viewing your Blog (laptop / tablet / iPhone etc)?
- When are they most likely to be online?
- How much time do they have to dedicate to your blog topic (do they need bite-size info or do they have time to read long content pieces?)
- What are their most frequently asked questions (about what you do)?
- Do they know what you do / how you can help them (have they heard of your services / what to they ‘think’ will solve their problem)?
- How are they most likely to find you (friend recommendations / Google search / Pinterest / other social media)
- Family (children / partner / pets etc)
- Job (job title / type of industry / income)
- Home (where they live / home decor style / type of house etc)
- Hobbies (incl. favourite TV / Movies / Music etc)
- Lifestyle (frugal / healthy living / disabilities / homeschooling etc)
How to Create your Ideal Audience Inspiration Board
Gather a selection of photos, images, words and quotes that will remind you of your Ideal Audience Avatar and how she thinks, feels and behaves.
Create your Inspiration Board wherever you are happiest creating it – in Pinterest, direct into your image editing software, a cork board filled with photos – whatever works for you!
If you’d like to create a digital Inspiration Board, these two videos show you how to:
Here is an example of a customer Inspiration Board I created for a fictitious Lifestyle Hippy Blog.
Based on the Inspiration Board, I came up with this snippet of an ideal audience profile for my ficticious blog:
“She is someone who is a hippy at heart, someone who is a free spirit, who values friends and the simple things in life.”
“She likes to be outside and travel and explore new places to learn new things, meet new people and absorb new cultures. Her goals are to live a better, more mindful and fulfilling life”
“She likes bright colours and patterns and isn’t afraid to follow her own style for clothing and home decor.”
Even with just that small audience description it is easy to see how I would Blog for this person differently than someone who lives in a modern apartment, loves contemporary fashion and thrives in a high stress, fast paced corporate job.
What do you do with your Ideal Audience Profile?
Now you know your ideal customer inside and out you can create your blog content, products, freebies, product descriptions, sales pages and social media content to directly attract her (and all your other customers-to-be, just like her) in the most effective way.
When creating products and writing Blog posts, emails and sales pages, ask yourself
- Is she going to find this blog post topic helpful?
- How will she most like this information presented?
- Which benefits / features / outcomes of this product / service does she have the most need for?
- How can I talk directly to her and relate to her needs & desires?
Keep your Ideal Audience Profile safe and refer to it regularly to keep your content creation, product creation and marketing on the right track.
And update your Ideal Audience Profile regularly. As your Blog grows you will learn more about your actual readers so use this information to continue serving the audience that have already invested in your brand.
I hope you’ve found this exercise helpful in understanding your audience better.
Now you know who your Ideal Audience is, it’s time to focus on your Blog Traffic. Getting Traffic can feel like an uphill struggle sometimes, so I put together this list of 20 Tried & Tested Freebies to help Grow your Traffic & Master Pinterest.