Did you know that Businesses who plan ahead grow up to 60% faster than those who don’t?
If you want your blog to be one of those businesses growing 60% faster, it’s time to start planning. And planning starts with setting goals.
Why Goals help your Blog grow
So you know that Blog goals help you grow your Blog faster. But what other benefits are there to making Big Blog Goals
Blog goals keep you focused
Goals help you stay focused. It’s a fact of life that we are being bombarded at all times, and from all angles with information, and ideas, and inspiration, all demanding to be paid attention to.
As bloggers we have a lot of things to do. And a lot of things we’d like to do. And then there’s some things that we end up doing that we really shouldn’t be.
It’s very easy to lose track of the reasons we started blogging in the first place, of how we want to monetise our blogs, of how we want to communicate with our audiences. And when we lose track of all those things we start growing blogs that don’t make a sustainable income, or talk to our audiences in a way that is nothing like us, and eventually make us feel unhappy and unfulfilled.
Setting intentional, deliberate goals will keep you on the right path to building and growing a blog that becomes a long term, fulfilling and sustainable business.
Goals prevent you wasting your time
When you set SMARTER goals, you are starting to create a map for your Blog. Your goals become the endpoint for your action plans. And your actions plans are the map that means you always know what needs to be done and when.
How often have you got to the end of a month, or the end of a quarter (or maybe even the year) and looked back and realised you haven’t really achieved anything? It’s mightily depressing isn’t it?
The reason we often do this is without set goals to refer to, we tend to try all the things. Different content formats, different opt-ins, different product ideas, all thrown together in an untidy heap. “Throwing spaghetti at the wall and seeing what sticks” is an excellent phrase to describe it!
Sometimes this isn’t necessarily the wrong thing for your Blog. If you’re just starting out, it can be a good idea to chuck spaghetti about and see what sticks.
But if you’ve been blogging for while, if you know what you want for your Blog, you need to stop spaghetti flinging. You need to be working only on what will help you achieve your long term vision for your Blog.
There is no more procrastination, no more overwhelm, just a clear path to your version of success.
Goals help you measure Success
Have you ever been working away at your Blog, only to discover that all the effort you’ve been putting in hasn’t yielded the results you expected? That email funnel you’ve been promoting everywhere hasn’t actually been converting, those affiliate review posts that have taken hours to write haven’t been making sales, the Pinterest group boards you’re paying Tailwind to pin to aren’t bringing you traffic.
When you have specific measurable goals you can track your progress efficiently. You know where you want to be and can compare it against where you are. And you can make the changes you need to make sure you’re always working on the tasks that are getting you results.
Blog goals are a benchmark for business decisions
As a blogger and business owner, you’re making decisions and choices all the time. If you’re anything like me you’re not short of excellent ideas to grow your Blog. But the trouble is we can’t do everything (I know, I’m sad about that too.)
And we really shouldn’t do everything. Not all our ideas and the ‘opportunities’ presented to us are good for our blog growth, our brands, or long term vision.
When you have intentional goals for your Blog, as well as remaining more focused in the first place, you have something to help guide your business decisions. When you know what you’re aiming for, you are better equipped for deciding which ideas and opportunities will help you get there.
So you know that blog goals are essential for the faster, long term growth of your Blog. So now it’s time to set your Big Blog Goals.
But not all goals are created equally. For your goals to be truly useful in helping you grow your blog and business faster, you need SMARTER goals.
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What are SMART Blog goals?
I expect you’ve heard of SMART goals. But in just in case you haven’t; SMART is an acronym for 5 criteria that are used to ensure you create goals that are more than flimsy daydreams.
And while I do think that goals need to be smart to be successful, I’ve discovered that for goals to drive real mind blowing success for you as a solo business owner they have to be more than just smart!
Before we dive into what your goals need to be above and beyond smart; here’s a quick reminder of what SMART stands for. And why smart goals are still essential.
S is for Specific
You need to know what your end result looks like. What exactly are you trying to achieve? Keep asking why until you’ve dug deep into what you want. For example; you don’t just want more traffic, you want traffic that will be interested in the products in your shop, you don’t want any old subscribers, you want subscribers that will buy your new course.
M is for Measurable
You need numbers to work towards, and to evaluate your progress against.
A is for Attainable
Your goals need to be realistic. Shoot high, but not so high it’s a given that you’ll fail. That’ll just make you miserable and put you off trying again. Sometime it can help to set minimum numbers, ‘nice to get’ numbers, and ‘dream’ numbers.
R is for Relevant
Your goals need to be relevant to your ‘big vision’ for your Blog, and fit with your brand values and ethics. Think about the how of your goals instead of just the what. Can you achieve your goals using strategies and tactics that remain true to your Blog mission.
T is for Time bound
Goals need a timeline. You can’t work at something indefinitely, and you need to know when to stop and measure your progress.
How to make your Blog Goals smartER
But the trouble with smart goals is they’re all about the practicalities. They’re the sort of goals that your boss at your 9-5 gives you. You know exactly what needs to be done, how and when but because your boss is there to keep you motivated, it doesn’t matter if you have little self motivation and excitement about it!
But when you’re working for yourself you need to be the boss! Your goals have to be meaningful enough that you continue to work towards them even when everything is going horribly wrong!
When plans A, B and C haven’t gone to plan, your goals need to mean enough to you to dust yourself off after your cry and create Plan D!
So how do you set goals like that?
You don’t need Smart goals. You need Smarter goals!
Smarter goals have two extras included that take your practical, dull-day-job type goals to leap-out-of-bed-in-the-morning goals!
E is for Energising
Your goals have to get you excited! A goal that doesn’t excite you isn’t going to motivate you. When you’re setting your goals the best ones make you feel all tingly with excitement that you’re bold enough to believe you can actually do that!
As your own boss you need to believe in your goals. You started your own business for a reason. You chose your particular business model for a reason. Goals that align with those reasons, with your ‘why’, will get you excited to get started. And excited to keep moving forward and trying new things when the first thing you tried didn’t work so well.
R is for Rewarding
The difference between SMART goals and SMARTER goals is emotions. The feeling of excitement and anticipation when you find a project you believe in 100% and that feeling of pride and empowerment when you reach your milestones.
Rewarding goals are goals that are worth working towards. They are goals that you are proud to tell everybody about. They are goals that are more than sales figures and client numbers and blog traffic.
They are goals that mean you can live a life you only ever dreamed of, a life you’re barely even brave enough to admit out loud that you want.
Ensure your Blog goals are SMARTER with the smarter goals checklist:
- Is your goal specific?
- Is it measurable?
- Is it attainable? Or what needs to change to make it attainable?
- Is it relevant to your overall Blog vision?
- Does it have a deadline?
- Does it excite you?
- How will achieving your goal improve your life?
- Do you know what needs to be done to meet your goal?
- Will you be able to achieve your goal in a way that is true to your brand values?
Finally, don’t forget you’ll need to create multiple goals for your blog. You’ll have long term and short term goals, big vision broad goals and short term specific goals.
And if all of your goals meet the smarter criteria, you’ll be well on your way to that faster growth I talked about at the start of this post.
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