You know that setting goals and creating a plan to reach them is key to moving forward in your business.
Without goals we become unfocused and unproductive leading us to become frustrated with our lack of results.
But there are good goals and bad goals and sometimes we create bad goals without realising it. If any of these ring true, it’s likely that you have inadvertently set yourself bad goals in the past.
- You set goals and make plans but never get the results you want.
- You get distracted and deviate from your plans.
- You find yourself employing business tactics you don’t like to reach your goals.
- You get the results but achieving your goals have left you unfulfilled or unsure where to go next
Creating bad goals often comes from setting goals based purely on the numbers. Don’t get me wrong, we need numbers. But you’re not setting goals for a cold, faceless business.
You’re setting goals for a business that you started with a goal of making your life better. You’re setting goals for a business that needs to make you feel happy and excited to work at every day.
So behind those numbers there needs to be some other ‘stuff’ in place to help you create your goals based on solid brand, business and personal foundations.
These foundations will help you set goals that won’t only get results for your blog but for your life too.
What is your Why?
Your ‘why’ is the reason you started your Blog and business. The reason you specifically chose to start your own business.
Because, let’s face it, if it was just about the money we’d all just go and get a job!
Most bloggers and entrepreneurs set out on their own because it offers freedom. Freedom to work around your family, freedom to work at what moves you, freedom to work from anywhere.
To get clear on your own why consider how you dream of your life looking when your business is successful. What difference has success made to your life?
Your freedom goal is your one big overarching goal that helps you ensure you’re growing your blog into a business that improves your life not just your bank balance.
What is your Brand Mission?
Your brand is the perception your readers have of you and your Blog. Your branding is how you make a connection with your ideal audience.
Your brand mission is a brief statement of what you do, who you do it for and why you do it.
If your Why is your own personal reason for starting your blog, your mission statement is the why for your customers and clients.
It might look something like this: “I provide advice and resources to help bloggers get more strategic and focused so they can develop and grow long term businesses that are fulfilling mentally, emotionally and financially.”
There is, of course, more to building a strong brand than simply writing a mission statement. But a mission statement is the minimum you need to ensure you create goals that are true to your brand.
When you know what you want your want your brand to be communicating to your audience you can set goals and implement them in a way that adds to your brand message.
Who is your Ideal Customer?
Your business isn’t a business without paying customers.
Your ideal customer avatar is a single person profile that represents your ideal audience.
When you create your customer avatar you need to consider things such as:
- Disposable income
- Pain points and mental blocks
- Plus anything else that helps you communicate more effectively with them
For more information on diving deep into your ideal customer profile have a look at this post explaining How to define your Ideal Audience with one simple excercise
An ideal customer avatar makes it easier to write focused blog posts and emails and create or recommend products that you know your audience will love.
When you set your own goals with your audience’s goals and requirements in mind you ensure you’ll be solving their problems while increasing your income.
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What is your Blog Business model?
Your business model is how you’ll be making money from your Blog. As bloggers there are lots of methods for making money and it’s really easy to get distracted with all the options.
In this blog post I’ve shared How Successful Bloggers Make Money if you need some help with deciding on your Blog’s business model.
When you set a goal purely as a sales figure without a set idea of how you’ll make that money you risk heading off in so many different directions you never give any one thing the time or attention required for it to be a success.
Work on just one monetization method at a time to give enough attention to the strategies and methods needed to make it work.
Do you have a Focus List?
When you have your foundations in place and your goals all set it’s time to create a focus list.
As bloggers and entrepreneurs we are excellent at coming up with new and exciting ideas. It’s what makes us successful and drives us to always improve and grow year on year.
But our exciting new ideas can distract us from our goals, pulling us excitedly from one project to the next without ever completing anything.
Your focus list will keep you on track and stop you jumping all over the place like a distracted squirrel.
It is simply a list of the things you need to concentrate on to complete your goal for any given time. It could include things you need to learn, systems to work on, content goals or products to create. Everyone’s list is different.
The point of it is to remind you if it’s not on the list then you don’t need it right now.
A strong business and blog is built on strong foundations, and if you get those 5 foundation points in place you’ll find reaching your goals easier and more fulfilling.
And now you’ve built those foundations, it’s time to start working on the practical aspects of setting Smarter goals and creating a genuinely actionable plan with these two in depth posts:
- How to Create Goals to Skyrocket your Blog’ Success
- How to Create a Powerfully Effective Blog Action Plan