So you’re ready to start your Blog. Ready to start making the first steps towards one day making enough to leave your grotty day job.
You’ve read the How to Start a Blog Beginner’s Guide but there’s this little thing getting in the way of you actually getting started…
What is the best niche for your Blog?
A lot of bloggers get hung up on what they should be blogging about. Is their niche too broad? Is it too narrow? Will it Make Money? Does it have a big enough Audience? What niche is ‘best’?
I’ve even seen it stop a wannabe Blogger from getting started!
And that’s a shame, because your niche is something that grows, and changes and develops as you build your Blog and get to know your audience. It’s really not as big a deal as some people make it out to be. And you definitely don’t need to have it all worked out before you even start your Blog.
However, I know it’s stressing you out, so this post is for you, whether you think you have nothing to Blog about or you need some help narrowing down the millions of potential topics going round in your brain!
This post will help you discover:
- What a niche really is
- The broad vs narrow niche conundrum
- How to finally choose the right niche for your Blog
What your Blog Niche really is
(This Blog post may contain affiliate links, which means I make a commission if you make a purchase after clicking on one of my special links. I only recommend products I use and love and you can read more about my affiliate disclosure here)
Basically, your niche is the topics you write about in your Blog posts, and who you write them for.
Niches can be broad or narrow, and you may already have a niche without even realising it!
Blog topics come to mind most often when people think about niches. However, a niche is also based on your audience. For example, you may write about (or want to write about) the things in life that interest you, such as fashion, cooking, getting healthy, and crochet.
That’s a lot of different, fairly disconnected topics. But you’ll write about those topics from your point of view. And if you’re a 20-something single career girl, then your Blog will be relevant, and relatable to other 20-something single career girls. And if you’re a 60-something retired Granny, your Blog will be relevant and relatable to other 60-something retired Grannies.
Your audience becomes your niche instead of the topics you write about.
If you’d like a creative way of starting to define your ideal audience, do the simple & fun exercise in this post: How to Define your Target Audience for Better Blog Traffic.
Most people do the same basic things in life, it’s how we do them, the ways we struggle with them and the importance we place on them that makes us different.
So if you’re stuck on what your niche is, it may be easier for you to consider an audience-based niche, and not a topic based one.
The only thing I will say about starting a lifestyle Blog that caters more towards an audience than a specific topic is it’s important that you keep it well organised.
Make it easy for your blog visitors to find the topics they’re interested in by using categories and tags for your posts, include a search bar on your Blog, and organise your navigation.
So, which is best; a broad niche with lots of topics & a wider audience focus, or a narrow niche with a more specific topic or audience?
The Benefits of a narrow Blog Niche
Your Blog has more direction
I personally struggle to write a Blog that has a lot of different topics. The more topics I’m writing about, the more disorganised I get. I struggle to decide which one to write about, which of the many product ideas I have to concentrate on creating, and which topics to make opt-ins for.
When I have a defined niche, I find it easier to stay focused because I’m limited to Blog post topics, opt-ins and products that are relevant to my niche.
However, this is definitely a personal thing, so if you don’t think you’ll have a problem staying focused and organised with a broad niche Blog, then ignore this point!
It could be easier to keep Blog readers interested
Your readers will probably find your site via a blog post. One easy way of encouraging your readers to hang around your blog is to link between relevant blog posts. This is really easy if your blog has a narrower niche because your blog posts will all be written about one specific topic.
You will become recognised as a specialist in your niche
Being able to write consistently about a subject shows you really know your stuff. Sharing your knowledge of your niche reinforces your expertise and helps build trust in you and your brand.
Building trust is essential to get your readers to eventually part with their hard earned cash, especially if you’re planning on creating info-products such as eBooks or eCourses as a way to monetise your Blog.
Your Marketing focus is easier to determine
The key to making money from your blog is marketing it to the people that are going to fall in love with it. Which is a whole lot easier when you have a niche blog. You also have a niche audience!
It is fairly safe to assume that because you are writing this niche blog you know about the sort of people interested in the subject (eg; people like you!), what they want to know about it and which products they will actually buy.
The Benefits of a broad Blog Niche
You can write about a whole load of different things.
Obvious point, but one of the downsides of a narrow niche Blog is you could start to feel restricted by your niche, find it harder to come up with things to write about, or even get bored writing about the same things.
With a broad niche Blog, you don’t have that problem!
Your audience is bigger
If you are planning to make money with ads, or lower commission affiliates such as Amazon, the size of your audience will determine the size of your income. So the bigger the audience, the better.
The more topics you cover on your Blog, the larger your audience is. You’ll have different readers who visit for the various different topics you write about. And the more topics you write about, the wider you can spread your net to attract those readers.
You can adapt your Blog content to suit your audience.
When you start a narrow-niche Blog, you have to go and find the readers that will be interested in that topic.
When you start a broad niche Blog, you can write about all sorts of things, and then start to look at what your audience are enjoying the most. You’ll be able to look at your most popular posts, your most downloaded opt-ins, the questions your audience email you and determine what they’re most interested in. Then you can write and create more of what they love.
Instead of chasing a specific audience, you can develop your Blog into the perfect fit for the audience you already have.
So, now you’ve had a chance to think about the type of Blog niche you want, here’s a short exercise to help you decide on a niche for your Blog.
How to decide what you should Blog about
Your niche is the crossover point of your knowledge, skills and experience and what your audience needs to know about those things in order to achieve their goals.
Determine your potential Blog topics
The first thing to look at are your areas of interest and expertise.
You don’t need to have a University education and be an ‘expert’ to blog about something. But you do need to be genuinely knowledgeable, interested in your subject and be able to organise your content in a way that is attractive, engaging and above all helpful to others that know less than you.
Grab a piece of paper, or Download the Niche Discovery Worksheet (it’s totally free BTW, no email required) and write down your answers to the following questions:
- What do you absolutely love to do?
- What ‘life’ things are you really good at?
- What are your areas of work and/or education expertise and experience?
- What do love to learn about?
Now take the answers to those questions and start by getting rid of the things you definitely don’t want to Blog about.
Before you decide if you want to narrow it down further have a think about your audience…
Determine your potential Blog audience
The next area to look at is the type of people you relate to. I can tell you from experience that it’s a lot easier to write a Blog for people like you. Or people like you a few years ago, before you learned about / experienced / started doing whatever it is you’re thinking of Blogging about.
Go back to your Niche Discovery Worksheet, and answer the following questions about your audience (remember your audience is probably like you, or like you were):
- Who are they? (demographics, personality etc)
- What are they struggling with and why?
- What do they need / want to do to stop that struggle?
Take the answers to those questions and think about the type of people you’d like to write your Blog for or think you could help the most.
You can narrow your audience just like you can narrow your topics. For example, you could write for Moms, or just Moms of babies, or just Moms that have a chronic illness and babies.
The final step is to consider the answers to both your topic questions, and your audience questions together.
Combine your Blog topics and audience
Think about how you could combine them in a way that gets you inspired. You could combine a narrow topic with a broad audience, a narrow topic with a narrow audience, narrow audience with a broad topic, or a broad topic with a broad audience.
But before you make a final final decision, there’s one more thing to consider…
Is your Blog niche potentially profitable?
You will get some people tell you to just follow your passions and all niches have the potential to make money, and you will get others that tell you that there are only x number of profitable niches and if you’re outside of those niches you’re doomed!
Read these posts from 2 different Bloggers to get the views from both sides:
- 30 proven and profitable course topics in weird niches you’ve never heard of by Mariah Coz
- 7 Blog niches that get good traffic and make good money by Obstacle.co
I personally think that most niches have the potential to make money. However, some niches are a lot more profitable than others, and some will make a profit quicker and easier than others.
You have to decide if you should follow the profit, or the passion, or settle for somewhere in between. I can’t tell you what to do, it’s entirely up to your circumstances, your goals and the type of person you are.
How to find your niche profitability potential
My favourite way of finding out how profitable a niche might be is to stalk the potential ‘competition’. Have a look for other Blogs in your potential niches and see how they’re monetising their Blogs. Is there a variety of different business models going on, or are they all monetising the same way? Is this a monetisation method you fancy using yourself?
Another way is to search Blogging Facebook groups for discussions about profitable niches. It’s a common question that comes up a lot!
There’s space on the Niche Discovery Worksheet to write down your profitability findings too, so when you’ve done that, you’re all ready to make a final decision.
But I don’t want to spend ages making a decision. If you’re not 100% confident in calling your niche decision finalised yet, it doesn’t matter.
Your worksheet questions have helped you determine your favourite interests and expertise and the type of people you relate to the most.
All you have to do now is start writing posts on those topics for those people and see which ones have the biggest impact. It really is that easy.
Keep moving forward
After you’ve worked through the ‘Niche Discovery’ worksheet it’s time to take the next step:
Option #1: If you’re looking for guidance on how to develop the foundations of your Blog & create a workable (and non-boring!) Business Plan for moving forwards faster towards a reliable income, check out my Blog Foundations Strategy workbook & Business Planner kit.
PS: And, as your reward for getting to the end of this (rather long!) post, you can use promo code REWARD20 to get 20% off any planner or strategy kit in the shop 🙂
Option #2: Or, if you’d rather just dive in and finally get your Blog started now you’ve got that pesky niche sorted, go sign up at Siteground for your hosting and follow the Beginner’s Guide to Starting a Blog to get yourself up and running!